Strong demand for Apple's iPhone 15 has resulted in shipping delays until late October.

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Date:-19-09-2023

Demand for the iPhone 15 from Apple Inc (NASDAQ:AAPL) has been so high that production times have been increased for the Pro and Pro Max variants. Goldman Sachs confirmed the increased demand in a note published on Monday, noting that Apple's share price jumped by 2% in tandem with the news.

Launched last week with pre-orders beginning on Friday, the iPhone 15 has experienced a 10% to 12% increase in year-over-year pre-orders compared to its predecessor, the iPhone 14. Later this week, you'll be able to buy the smartphone at any of Apple's retail locations.

Wedbush analysts report that the release dates for the iPhone 15 Pro and Pro Max had been pushed back to late October or early November due to production issues. Strong pre-orders have been seen in markets all around the world, not only in the United States, including India, China, and some regions of Europe.

Goldman Sachs has reported that e-commerce fulfillment deadlines for some models and locations have shifted rapidly from the launch date to more than eight weeks in the future. The market has changed, and that means supply is probably not enough to fulfill demand.

According to reports, the pink iPhone 15 is also in high demand. According to Wedbush, consumers are more willing to shell out for the more expensive Pro and Pro Max variants. This trend has the potential to add $100 to the average selling price of an iPhone, bringing it up to around $925.

The analysts believe that Apple will initially sell between 85 and 90 million units of the iPhone 15, based on the strong pre-orders, internal checks of Apple's supply chain, and aggressive promotions from wireless carriers like Verizon (NYSE:VZ) and AT&T (NYSE:T).